Mastering Digital Advertising With ChatGPT

Course Overview: In this hands-on course, participants will learn how to effectively create and manage Google Ads, Facebook Ads, and other PPC (Pay-Per-Click) campaigns, leveraging the power of ChatGPT to optimize ad copy, targeting, and performance. Whether you’re a small business owner, digital marketer, or aspiring advertising professional, this course will give you the tools to create impactful ads that reach your target audience and convert leads. By the end of the session, you’ll understand how to use ChatGPT to streamline the process of ad copy creation, optimize ad versions, and maximize results through effective campaign management.

Who Should Attend:

• Small business owners looking to enhance their digital advertising efforts.
• Marketing professionals who want to improve their ad copy and targeting.
• Freelancers and consultants offering PPC campaign management services.
• Anyone interested in mastering PPC advertising with the help of AI tools like ChatGPT.

Learning Objectives:

• Understand the fundamentals of digital advertising and PPC campaigns.
• Learn how to set up and manage Google Ads and Facebook Ads effectively.
• Discover how ChatGPT can assist in generating compelling ad copy for different campaigns.
• Use ChatGPT to create multiple ad versions for A/B testing and optimize targeting.
• Implement strategies to monitor, tweak, and scale your ad campaigns for better performance and ROI.

Course Breakdown:

Introduction to PPC and Digital Advertising (15 mins)

• What is Pay-Per-Click (PPC) advertising?
• Overview of Google Ads and Facebook Ads.
• Key metrics and concepts: CTR, CPC, conversion rates, Quality Score, etc.

Setting Up Google Ads & Facebook Ads Campaigns (25 mins)

• Step-by-step guide to creating campaigns on Google Ads.
• Walkthrough of Facebook Ads Manager and campaign creation.
• Choosing the right objectives, budget, and bidding strategies.
• Understanding audience segmentation and targeting on both platforms.

How ChatGPT Enhances Your PPC Campaigns (30 mins)

• Overview of ChatGPT and how it integrates into digital advertising.
• Using ChatGPT to generate multiple versions of ad copy.
• Optimizing keywords, headlines, and descriptions for better click-through rates.
• Personalizing ad copy to different audience segments with AI-generated ideas.

Interactive Exercise: Writing Ad Copy with ChatGPT (20 mins)

• Live demonstration of using ChatGPT to create compelling ad copy.
• Breakout session: Participants practice creating multiple ad versions for Google Ads and Facebook Ads using prompts in ChatGPT.
• Group review and feedback.

A/B Testing and Campaign Optimization (20 mins)

• Importance of testing different ad versions.
• How to set up A/B tests in Google Ads and Facebook Ads.
• Using ChatGPT to quickly generate variations for testing.
• Analyzing test results to refine ad copy and targeting.

Advanced Targeting and Budget Optimization (20 mins)

• Understanding advanced targeting options on Google Ads and Facebook Ads.
• How ChatGPT helps refine targeting strategies by suggesting audience insights.
• Best practices for scaling successful campaigns while managing budgets efficiently.

Final Q&A and Action Plan (10 mins)

• Open floor for participant questions.
• Creating an actionable plan to implement what you’ve learned in your next campaign.
• Resources and next steps for further learning and optimizing your digital advertising strategy.

COURSE INSTRUCTOR PROFILE

Mohammad: Founder & CEO, Salesenzine Ltd.

With over 20 years of experience in the digital marketing industry, Mohammad has demonstrated a profound expertise and a unique approach to marketing that has consistently delivered remarkable results. His career commenced with a role where he quickly mastered the fundamentals of marketing. Leveraging this knowledge, he took on a leadership position in a business, implementing innovative strategies that escalated the company to the position of the largest in the country.

Following this significant achievement, Mohammad transitioned into freelancing, where he capitalized on his skills to cater to a diverse clientele, serving over 1,000 clients across the globe. During this period, he honed his abilities further and identified unique market needs, which led to the founding of his own company, Salesenzine Ltd.

Today, as the Founder and CEO of Salesenzine, Mohammad continues to drive success through cutting-edge digital marketing strategies and business development, helping clients achieve unparalleled growth and efficiency. His extensive experience not only marks him as a leader in the field but also as a visionary entrepreneur who has continually adapted to the evolving digital landscape.