Low Cost Online Marketing Strategy for Beauty/ Hair Salon

This course is designed to help hair salon owners and managers implement low-cost online marketing strategies to attract new clients, retain existing ones, and streamline operations. The focus will be on practical, actionable steps that can be implemented immediately.

By the end of this course, participants will have a comprehensive understanding of how to implement low-cost online marketing strategies to grow their hair salon business. They will leave with actionable plans and the confidence to execute these strategies effectively.

Module 1: Introduction to Online Marketing for Hair Salons (15 minutes)

• Overview of online marketing and its importance for hair salons.
• Setting marketing goals and objectives.
• Understanding your target audience.

Module 2: Lead Generation (20 minutes)

Lead Generation Tactics:

• Creating irresistible offers and lead magnets.
• Utilizing social media platforms (Facebook, Instagram) for lead generation.
• Using local business directories and Google My Business.

Module 3: Customer Relationship Management (CRM) (15 minutes)

Importance of CRM:

• Tracking client interactions and preferences.
• Building customer profiles for personalized marketing.

Module 4: SMS Marketing (10 minutes)

Benefits of SMS Marketing:

• High open rates and immediate reach.
• Personal and direct communication.

Module 5: Email Marketing (20 minutes)

Email Marketing Essentials:

• Building and segmenting an email list.
• Creating engaging and personalized email content.

Module 6: Social Media Marketing (20 minutes)

• Choosing the Right Platforms:
• Understanding which social media platforms your clients use.
• Content Strategy:
• Creating and scheduling engaging posts.
• Using stories, reels, and live sessions to engage clients.
• Practical Activity:
• Plan a week’s worth of social media content.

Module 7: Funnel Building and Sales (15 minutes)

• Sales Funnels:
• Understanding the customer journey from awareness to purchase.
• Building a Funnel:
• Creating a simple sales funnel for your salon.
• Practical Activity:
• Map out a basic sales funnel.

Module 8: Landing Page and Website Building (15 minutes)

• Importance of a Professional Online Presence:
• Key elements of an effective salon website.
• Building Tools:
• Overview of low-cost website builders 

Module 9: Reputation Management (10 minutes)

• Collecting and Managing Reviews:
• Encouraging satisfied clients to leave reviews.
• Responding to online reviews professionally.

Module 10: Membership Management (10 minutes)

• Benefits of Membership Programs:
• Creating loyalty and recurring revenue.
• Setting Up Memberships:
• Ideas for membership perks and tiers.
• Practical Activity:
• Design a basic membership program.

Module 11: Appointment Booking System (10 minutes)

• Importance of Online Booking:
• Enhancing customer convenience and reducing no-shows.
• Tools and Platforms:
• Overview of affordable booking systems
• Practical Activity:
• Set up an online booking system for your salon.

Module 12: Automation (10 minutes)

• Streamlining Operations:
• Automating marketing tasks to save time.
• Tools and Examples:
• Using tools to automate processes.
• Practical Activity:
• Set up a basic automation workflow.

Q&A and Wrap-Up (10 minutes)

• Open floor for questions and discussions.
• Summary of key takeaways.
• Additional resources and next steps.

Course Materials

• Presentation slides.
• Handouts with step-by-step guides for each activity.
• List of recommended tools and platforms.
• Sample templates for SMS campaigns, email newsletters, and review requests.

Additional Resources

• Links to tutorial videos for each tool mentioned.
• Access to a private group for ongoing support and networking.