Email Marketing Essentials with Constant Contact

As an official partner of Constant Contact, we bring you exclusive insights and advanced techniques directly from one of the leading platforms in email marketing. Throughout this two-hour session, you will learn how to effectively create, design, send, and track email campaigns using Constant Contact.

How Participants Will Benefit

By the end of this course, participants will gain:

Official Insights: Leverage our partnership with Constant Contact to access specialized knowledge and advanced features not readily available elsewhere.

Practical Skills: Learn how to navigate Constant Contact’s platform, customize email templates, and create engaging, branded content that resonates with your audience.

Strategic Insights: Understand how to segment your audience, time your emails for maximum impact, and integrate your email campaigns with social media and other digital marketing efforts.

Enhanced Marketing Techniques: Discover how to use surveys and feedback tools to gather actionable insights from your customers, enhancing your marketing strategy and customer engagement.

Automation Proficiency: Gain expertise in setting up automated email sequences that save time and maintain engagement with your audience, even when you’re not actively managing campaigns.

Measurement and Adaptation: Learn how to track the performance of your campaigns with real-time data and reports, allowing you to make informed decisions and continuously improve your strategies.

Networking and Resources: Connect with peers and industry professionals, sharing insights and strategies to enhance your marketing efforts further.

This course will equip you with the knowledge and skills to effectively use email marketing as a powerful tool in your business’s or organization’s overall marketing strategy, driving better results and achieving your marketing goals.

Course Duration: 2 Hours

Target Audience:

• Small business owners
• Beginner marketers
• Nonprofit organizations
• Individuals interested in learning email marketing

Course Outline:

Introduction (10 minutes)

• Overview of Email Marketing
• Importance and benefits
• Brief introduction to Constant Contact

Module 1: Setting Up and Managing Campaigns (20 minutes)

• Create, Send, and Track Emails
• Overview of Constant Contact’s interface
• Steps to create and customize an email
• How to send and schedule emails
• Basics of tracking and interpreting campaign results

Module 2: Engaging Designs and Templates (15 minutes)

• Email Templates and Design
• How to use and customize templates
• Best practices for branded email designs

Module 3: Expanding Reach with Social Media (15 minutes)

• Social Media Marketing
• Integrating email campaigns with social media
• Tips for using Constant Contact to find new customers via social media

Module 4: Growing Your Audience (15 minutes)

• Sign-Up Forms and List-Building Tools
• Creating effective sign-up forms
• Strategies to grow and manage your email list

Module 5: Engaging Your Audience (15 minutes)

• Survey Pages and Feedback Collection
• How to create and use survey pages
• Analyzing customer feedback to improve future campaigns

Module 6: Enhancing Sales and Engagement (20 minutes)

• Ecommerce and Event Marketing
• Using Constant Contact for ecommerce promotions
• Planning and promoting events through email campaigns

Module 7: Leveraging Automation and AI (15 minutes)

• Automation and AI in Email Marketing
• Setting up automated email sequences
• Using AI tools within Constant Contact to enhance content

Module 8: Integrations and Advanced Tools (15 minutes)

• Using Integrations and Analyzing Data
• Connecting favorite apps and services
• Using ads to enhance email campaigns (Facebook, Instagram, Google)
• Basics of campaign reporting and metrics analysis

Conclusion and Q&A (10 minutes)

• Summary of Key Points
• Open floor for any questions and further clarifications

Instructor Profile

Mohammad Mofidul Alam, Certified Email Marketing Expert

Mohammad is a seasoned email marketing specialist with over 20 years of experience. He has successfully boosted sales for over 1,000 businesses globally through strategic email campaigns. Additionally, he is an esteemed official partner of Constant Contact and Mailchimp, leveraging these platforms to maximize client success in the digital marketing realm. Checkout his portfolio here.

Merajul Islam, Email marketing expert

Merajul is an accomplished email marketing expert with six years of experience specializing in the design of engaging email templates and the development of sophisticated email automation systems. His expertise has helped businesses enhance their communication strategies and improve customer engagement.